June 9th, 2008

cellity AG announced it has added full e-mail capability to its successful cellity Communicator cellphone software. Cellphone users can now easily and conveniently send or receive e-mails.

The new beta release of the cellity Communicator is now available as a free download, and includes the key features required for mobile communication in one easy-to-use application — good news for those who need to conveniently, intuitively and affordably send and receive e-mails using a cellphone. Expensive services such as e-mail push services or BlackBerry contracts are no longer needed thanks to the new e-mail feature.

“Now that accessing the Web is more affordable on mobile devices, the cellity Communicator is paving the way for widespread use of mobile e-mails,” said Sarik Weber, founder and member of the cellity Executive Board.

For more information click here

HAMBURG, GERMANY — JULY 14, 2008 — Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced its agreement with cellity to deliver its messaging services. cellity offers innovative solutions for low-cost telephone calls and text messages through its free software for mobile phones.

By partnering with Sybase 365, cellity is able to expand its reach and ensure the largest number of users can access its service-enabling software. Sybase 365 also reliably delivers SMS messages from cellity users to non-cellity users inviting them to join the cellity community.

Sybase 365’s robust global operator-grade network enables cellity to dramatically improve the reliability of messaging delivery. Additionally, the company benefits from Sybase 365’s unrivalled global reach thus expanding its coverage to reach millions of mobile phone users around the globe.

With an average monthly growth of more than 50 percent, the German start-up has dramatically increased its service uptake, with more than 4.5 million software downloads in over 150 countries worldwide to date.

For more information click here:

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UK mobile users are increasingly turning to social applications such eBuddy, mig33, Bing, Cellity, EQO, Nimbuzz, Flurry, and Trutap for messaging and photo sharing at the expense of MMS, according to GetJar, the mobile application portal. A statistically precise survey of GetJar’s UK users is claimed to have revealed that 15% had already dropped MMS in favour of application-based messaging.

Regular MMS users also said to have reported reliability and service problems, with only one third finding their attempts to send MMS messages to be successful every time. A further 31% reported that they had rarely or never successfully sent an MMS message via their mobile. The final third of users indicated that they didn’t use their phone to send photos at all.

“Only a short time ago, application-based messaging was unheard of, and now we can see a significant trend towards this form of social communication,” explained Ilja Laurs, Founder and CEO of GetJar. “Users experience a wide range of setup and compatibility issues in their use of MMS, which applications are helping them to overcome - and they are doing so for free.”

GetJar has also reported a steep climb in the popularity of messaging applications, both from developers and in the level of downloads, with over 3.7 million downloads by users per month.

GetJar’s survey received replies from nearly 600 UK users, with trends in territories such as the USA showing similar developments.

Also Mike Grenville of 160 Characters Association wrote about how MMS unreliability drives users to alternatives. If you like to read more please take a look here.

Mobile Marketing Magazine, June 23, 2008:

Research firm Technology Appraisals has published a report, ‘Low Cost & Mobile VoIP: Mobile Communications’, which looks at the low-cost and free international mobile calling sector. The report notes that companies such as mig33, Truphone, EQO, fring, MOBIVOX, iSkoot, cellity, JAJAH, Vyke, and Rebtel have attracted VC funding and hit the headlines by offering low cost and even free international mobile calling, often combined with new mobile applications including IM (Instant Messnger) chat, buddy lists, and social networking.
“Despite the progress, it is a very confusing area,” says Tim Riley, Co-author of the report. “Once you get beyond the headline benefits claimed for users, and the inevitable marketing hype, you realise there are important issues that don’t come out unless you take the time to dig deep, such as ease of use, roaming capabilities, what handsets does it work on, availability of wi-fi, and what is really free.”
The report notes that the new services also use a range of fundamentally different technical solutions, including wi-fi, 3G data, call-back, call-through, local numbers, mobile web, and SIM cards, implemented in different ways, and each with its own distinct advantages and disadvantages. The report concludes that it’s difficult for consumers to find out what is really on offer, what it can really deliver, and to make comparisons.
The report costs £375 (plus VAT for UK organisations) for a 1-5 user electronic copy. There’s more information on the report here.

On June, 23 2008 at 6 pm the first MobileMonday event in Hamburg will take place.

Location:

Museum für Völkerkunde
Rothenbaumchaussee 64
20148 Hamburg

Finally Hamburg has its own MobileMonday Chapter.

Coinciding with big sport events like the EURO2008 or Summer Olympics in Beijing the topic of MobileMonday Hamburg will be “Mobile Sports”. What kind of role does a mobile play in sports? It’s your constant companion. How will it be used for information or be part of your sports activities?

The MobileMonday Chapter invited very interesting speakers. Sarik Weber, Founder and VP Marketing of cellity will present about Mobile 2.0 Sports Sponsoring.

The Speakers:

* Sarik Weber, Cellity: Mobile 2.0 Sports Sponsoring
* Patrick Postel, Silpion IT Solutions: Mobile Scorecard24
* Manuel Kröppelt, kicker: kicker in the iPhone
* NN, Nokia: Nokia Sports Tracker (not confirmed yet)

After the presentations there are good opportunities for networking.

On the website of MobileMonday you will get further information.

We wish all participants a nice time at the MobileMonday Opening Event, Hamburg.